Pricing Configuration

Pricing configuration allows you to customize how Figur calculates quotes for your services. Set up base pricing, custom rules, and overrides to match your business model and market positioning.

Overview

The pricing system includes:

Base Service Pricing - Standard rates for each service type
Custom Pricing Rules - Business logic for price adjustments
Market Overrides - Geographic and industry-specific pricing
Volume Discounts - Bulk pricing and package deals
Premium Modifiers - Rush delivery, complex projects, specialized expertise

Accessing Pricing Settings

Go to Settings in your Figur dashboard
Select Pricing Configuration from the menu
Choose the service type to configure
Adjust pricing parameters and rules

Tier Availability

Custom pricing rules require Starter tier or higher. Free tier uses standard pricing only.

Base Service Pricing

Setting Standard Rates

Each service has configurable base pricing:

Web Design

Landing page rate
Per-page pricing
E-commerce functionality
Custom development rates

SEO Services

Audit pricing
Monthly retainers
One-time optimization
Content pricing

PPC Management

Setup fees
Monthly management
Ad spend percentages
Platform-specific rates

Social Media

Platform setup
Monthly management
Content creation
Advertising management

Content Services

Per-word rates
Article pricing
Blog post packages
Content strategy

Branding

Logo design rates
Brand guidelines
Package deals
Revision pricing

Pricing Models

Choose how to structure your pricing:

Fixed Pricing

Set rates for specific deliverables
Predictable costs for clients
Easy to quote and manage

Hourly Pricing

Rate per hour of work
Detailed time tracking required
Flexible for scope changes

Value-Based Pricing

Based on client ROI
Higher margins possible
Requires sales expertise

Package Pricing

Bundled service rates
Encourages larger purchases
Simplified client choices

Custom Pricing Rules

Rule Types

Complexity Multipliers

Increase rates for complex projects
Factor in technical difficulty
Account for specialized requirements

Experience Modifiers

Premium rates for senior expertise
Junior rates for standard work
Team composition factors

Timeline Adjustments

Rush delivery surcharges
Standard timeline rates
Long-term project discounts

Geographic Factors

Regional cost variations
Market rate adjustments
Currency considerations

Creating Custom Rules

Select Trigger - Choose what activates the rule
Define Conditions - Set when the rule applies
Specify Adjustment - How pricing changes
Set Priority - Rule order for conflicts
Test Rule - Verify with sample scenarios

Rule Priority

When multiple rules apply, higher priority rules override lower priority ones. Test rule combinations carefully.

Rule Examples

Web Design Complexity

if (project.pages > 20) {
  rate *= 1.2; // 20% premium for large sites
}
if (project.customDesign) {
  rate *= 1.5; // 50% premium for custom design
}
if (project.timeline < 4 weeks) {
  rate *= 1.3; // 30% rush charge
}

SEO Market Adjustment

if (client.industry === "highly-competitive") {
  monthlyRate *= 1.4; // Competitive industries
}
if (targetRegion === "major-metro") {
  monthlyRate *= 1.15; // Major metro areas
}